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   Telephone Data Collection     Capabilities and Services     Quality      Training     Supervision     Monitoring Programs  

Supervision
Our supervisors have a combined tenure of over forty years in the market research industry. Their experience has given them the ability to understand the nuances of all types of studies. Utilizing a Super Report, our supervisors are able to identify production, incidence, refusals, and dialing rates on both the interviewer and study level - an invaluable tool in the management of the study.

Monitoring Programs

At Mktg. Inc. a minimum of 16% of all completed surveys for each interviewer are monitored and validated by our Quality Control department. The Quality Control department starts by logging into the interviewer's telephone line as well as their computer terminal. They then listen and watch carefully to ensure that each survey is being read verbatim, that the interview is speaking clearly and slowly, and that they are conducting themselves in a polite and professional manner. A survey is considered to be valid only after a monitor has heard the entire survey (from the qualifications in the screener to the very end of the survey).

     Telephone Data Collection     Capabilities and Services     Quality      Training     Supervision     Monitoring Programs