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Mktg. Inc.’s digital fingerprinting technology, Crop Duster™, is used by all of our clients and on every online study, as an effective quality control tool to ensure high-quality data output. Crop Duster™ assists clients in identifying the computers of survey respondents who inappropriately respond to online surveys multiple times from a single computer.

Crop Duster™ is Mktg, Inc.‘s proprietary technology that gathers a large number of data points from a person’s computer. Crop Duster™ will identify public data points within the browsers installed on the respondents’ computer. The data gathered is put through sophisticated algorithms to create a unique digital fingerprint of each computer. This does not interfere with the survey taker’s computer in anyway. We identify the IP address and geographic location to compare the respondent’s computer against other machines in the same region.

Crop Duster™

Frequently Asked Questions

By creating a digital fingerprint of each computer, Crop Duster™ identifies duplicate computers. Crop Duster™ flags a computer each time it tries to take a survey, so it is able to detect if multiple e-mail accounts are being used to take surveys from a single computer. In addition, Crop Duster™ has the unique ability to identify multiple panel accounts from multiple firms using the same computer. Suspect respondents are flagged in our system and are either allowed, redirected, or completely filtered out, at your discretion.

Crop Duster™ integration is a simple customized solution allowing us to work closely with each client to develop configurations exclusive to their platform and procedures.

   Online Data Collection     SOLID      Sample Management      Reporting Tools      Crop Duster™     Quality Control  

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