Sourcing is one of the greatest influences driving behavioral variability between sample sources. This chart examines the differences in buyer behavior within four different sample sources.

For over 30 years, Mktg, Inc. has set the industry standard for providing the finest in Telephone Data Collection. This standard was created initially based upon our founder's untarnished view of how they felt telephone interviewing should be conducted and we have never compromised.

Mktg, Inc. offers state of the art Programming, Hosting, and a true real-time reporting and presentation suite of services for Online Data Collection. ISIS (Internet Survey Interview System), our advanced proprietary online software, was created by researchers for researchers.

Our quality has been the envy of the industry for over thirty years. We have built on that reputation by establishing ourselves as the ''go-to'' experts for understanding the sample issues that currently challenge market research professionals.

Mktg. Inc.'s digital fingerprinting technology, Crop Duster™, is used by all of our clients and on every online study, as an effective quality control tool to ensure high-quality data output.

Combining our science with sample, we provide global market research users with reliable, consistent and close to representative sample.